Five Metrics That Actually Matter

1 min read

Most brands do not have a posting problem. They have a clarity problem. In this entry we look at the metrics that matter and what to do about it this week.

Where to start

Start with one customer and one promise. Everything else, from the colours to the call to action, gets easier once those two are clear.

Consistent beats clever almost every time.

Measure the things that pay the bills: leads, bookings and sales. Likes are a nice bonus, not a business model.

Then do the next small thing, and the one after that. Consistent beats clever almost every time.